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A little known - and often underestimated - fact is that most people who succeed in life possess a memory which, although not necessarily phenomenal, is nevertheless above average.

Were they born with this ability, referred to by Plato as "one of the gifts of the gods"?

They developed their memory by applying some very simple techniques.

This booklet will help you do the same.

The benefits of improving your memory will quickly become apparent, and are likely to amaze you.

They will help you succeed and prosper.

Well, look at a couple of simple examples: a salesman who can recall the names of his clients with ease has more chance of concluding a deal, and therefore of increasing his revenues.

A company manager who is able to retain figures and repeat them off the top of his head is more likely to create a favorable impression on the board of directors, and is more likely to get promoted.

Put yourself in his boss' place: would you want to promote someone who always seems lost, who has to pore through files for the least bit of information, who forgets the names of suppliers, and who could very easily forget to show up at an important meeting?

Whether you work for a small or large company, or whether you're your own boss, improving your memory will be of immense service to you, and not only on a professional level (do you remember the last time you forgot your spouse's birthday!).

Distractions and forgetfulness can translate into loss of time and money.

How often do you have to waste time looking for a telephone number or a file.

Time is money, as the saying goes.

Well, put your memory problems behind you.

This book will provide you, in just as few short minutes, with all the tricks and techniques you need to improve your memory and become more successful and prosperous!

One of the easiest ways to remember things is through ASSO-CIATION.

This simply consists of associating whatever you don't want to forget with some very unusual, wacky image that will trigger your imagination and implant the memory firmly in your mind.

Obviously if you forget to make the association in the first place you won't have much chance of remembering whatever it is you want to remember!

But it's just a question of habit.

Once you know the technique and have realized just how effective it is by trying it a few times, you'll start doing it automatically.

Let's take an example: you put your watch away, say on a shelf in your wardrobe.

If you don't want to forget where you it is, try to imagine your watch floating out of the wardrobe, dressed in a suit of clothes!

Make a real effort to visualize this - you have to really see the image.

People who habitually misplace things should get into the habit of always putting objects back where they belong.

This will simplify their lives, since continually having to make associations of this kind can be confusing.

But let's get back to the association technique, which is especially useful when what you have to remember is out of the ordinary.

Say you buy a train ticket and don't want to lose it.

You put it on one of your bookshelves.

To remember where it is, you could visualize hundreds of books getting on the train, or you could imagine that your bookshelf is transformed into the train itself, and send it speeding off toward your destination.

The effectiveness of the technique is based on that little effort of imagination which captivates all your attention for a moment.

It's a way of stimulating your concentration.

The mental exercise actually forces you to be completely present and focussed on what you're doing.

Well, associate the action - trying to make the image as surprising and unusual as possible - with the last thing you usually pay attention to before leaving the office in the evening.

If you usually look at the clock, imagine a huge clock rolling into the art gallery and looking at the paintings.

While you're having breakfast you decide that the first thing you should do when you get to the office is ask your secretary for the annual sales report.

Making intelligent use of your time is the surest way to combat forgetfulness.

If you have all the data you need concerning the problem at hand, you can resolve it much more easily and quickly.

To add to their meaning, we could try to associate them with letters.

We could develop a system where letters, excluding vowels, are associated with numbers.

The letter N has two legs, and therefore suggests the number 2.

To remember certain numbers, like your passport or credit card number, form words which correspond to the number, using the system you just set up.

You probably make lists at home and at work - things you have to do or buy, people you want to see, etc. Wouldn't it be better to be able to store all thins information in your head, instead of always having to write things down?

I'm going to show you how to do without written lists.

The trick is to unite all the things you have to do into a single sequence of unusual images.

Let's start with the hotel: imagine an immense hotel.

Now form an association between your imaginary hotel and the next item on the list: taking home a file.

Try to find the most fantastic image you can.

Usually the first thing that comes to your mind is the one you can remember most easily.

hotel / file: imagine that a gigantic file forms the roof of the hotel.

Green: the giant file is colored green, or has huge plants growing out of it.

Green / Doctor: the giant plants are growing all over the Doctor's office.

Doctor / watch: the doctor is operating on a huge watch!

watch / computer: a computer is buried under a ton of watches.

Or a giant watch smashes as it crashes into a computer.

computer / meeting: computers sit around a table having a discussion - they're in a meeting!

Now try to form you own associations for this list.

Remember that the images you choose should be as crazy as possible!

By using the power of your imagination, this mental exercise forces you to concentrate harder than ever.

The best time to make associations is at night before going to sleep.

The next morning, while getting ready to go to work (in the shower or at breakfast) run the series of images through your mind.

If you think of other things you have to do, add them to the end of the series.

At the end of the day, review the series once again: if you haven't had time to do everything you planned, start a series for the following day with the items you had to leave out.

Maybe you prefer numbering the things you have to do.

So you know that the number 1 can be represented by the word Doe for example.

To remember the first five items on your numbered list, form unusual associations between your ready-made words and the things you have to do.

Doe and hairdresser: imagine your hairdresser working on a female deer in the salon!

yen and customs: a customs officer opens a crate full of Japanese yen.

yaM and printed ad: a giant yam (sweet potato) figures prominently in the ad. ray and bank deposit: a brilliant ray of sunlight shines down on your bank.

lay and documents: a file of documents gets tired and lays down to take a rest.

Learning these thirty words by heart shouldn't take too long.

It isn't any more difficult than learning where the keys on a typewrite are.

Once you've mastered them, you can use the 30 words daily.

Remember that only voiced consonants represent numbers.

Start practising today: draw up a list of your own key words and then use them to make associations with the things you have to do tomorrow.

This substantially reduces the impact of a speech - you come across as unnatural and lacking in credibility.

You have to make an effort to really SEE these images happening in your mind, as you underline the key words of your speech: then, during your presentation, you'll be able to move from topic to topic with no hesitation.

If your speech includes numbers, use the technique described above to memorize them.

When you suddenly "wake up" you find you've missed a portion of what's been said.

Of course you can take notes, but then you use all your concentration to write instead of listening to what's being said at the moment.

Underline the key words, and invent unusual associations for them.

An actor friend who uses the technique to memorize his lines assured me that it is remarkably effective.

For names like Winter, Wood, Rose, Page, Knight, Miller, Baker etc. all you have to do is visualize the image.

If you use this technique, you'll never have to worry about remembering names again: memorizing them will be child's play.

Recognize people and you'll be recognized too!

Not recognizing someone who has already been introduced to you can be awkward and embarrassing.

The person may well imagine that they didn't make any impression on you because you weren't interested in them, or found them boring.

Avoid this situation by learning to recognize people even if you've only met them once, years ago.

It's perfectly normal for people to want to be recognized.

As we've said, the first thing to do when you meet someone is to associate an image with their name.

Say the person's name is Mr. Boldizar, which would give you bold and czar.

Now take a good look at Mr. Boldizar's face and find something that impresses you at first glance.

It could be his small eyes, his large nose, a prominent chin, a large forehead, deep wrinkles, very blue eyes, bushy eyebrows, large ears, a beauty or birth mark, thick eyelashes, and so on.

In this exercise, you look for something special in a face, which will then help you record the face much more effectively in your mind.

Say you were struck by Mr. Boldizar's overly large forehead.

You could then imagine him wearing a czar's crown, for example.

Then someone introduces you to Mrs. Falwell (fall and well).

She has such a large mouth that the first thing you think of when you look at her is of a person falling into her mouth, which is like a well.

By forming this striking image, you can be sure you won't forget neither her face nor her name.

At the end of each day, make a mental review of the people you meet and the images which you've created for them.

Start applying the technique today, and the results will amaze you.

I'm sure you've had to say "Who's speaking?"

to someone whose voice you knew but could not identify.

Many people spend a lot of time on the phone as part of their job.

It's important to be able to identify the people who call: it tells them we haven't forgotten them, which always makes a good impression.

No two voices are the same, just like no two faces are the same.

So you just have to find out how one voice differs from all other voices, in other words what makes it special.

It might be shrill or hoarse, gentle or deep, very loud or hyper, etc.

Some people speak very rapidly, others very slowly.

A person might have a trace of an accent.

Try to identify some special quality in each voice you want to remember.

Say Mr. Baldwin (bald - win) has a sharp voice: imagine him walking through a bramble bush full of thorns.

Mrs. Davinport has a very low voice - create an image linking her name to her voice, for example a davenport (couch) falling to the bottom of a deep canyon.

As you apply this technique you'll become much more attentive to the quality of people's voices.

The important thing is that the consonants correspond to the numbers in correct sequence, and that your images are unusual enough to remember.

Say for the number 730-6345 you came up with the words CHuMs JaM RuLe, and that the number belongs to Mr. Benton, you could imagine a group of friendly musicians jamming on bent rulers.

Use the same technique to include area codes.

Since they will be repeated more often, they will form the base of your image associations.

Appointments are an integral part of many people's work.

Whether you have to meet a client or dine with a colleague, interview job applicants or attend a meeting, forgetting an appointment can create problems.

You already have your list of 30 words.

So you know the number 4 (for the fourth day of the week) corresponds to the word Ray, and the number 3 (for three o'clock) corresponds to May.

This fear eats away at their confidence, as well as their health, by making them worry needlessly.

An older person can have a better memory than a younger one: it all depends on how well his mind is trained, and the techniques he uses to improve his memory.

Now that you have the time, take advantage of it to read all those books you've been putting off for years.

To stay in shape, you have to keep your mind active and prevent yourself from losing interest in the things you've always liked doing in the past.